Guides & resources
Practical explanations of the WhatsApp Business Platform and the software around it: written for business owners who are deciding, and for the developers who will build it.
- WhatsApp Business Platform
WhatsApp Business API vs the WhatsApp Business app: which one does your business need?
A plain-language comparison of the WhatsApp Business app and the WhatsApp Business API (Cloud API): features, limits, cost and when to move from one to the other.
· 3 min readRead - WhatsApp Business Platform
WhatsApp Cloud API explained: how messages, webhooks and templates fit together
How the WhatsApp Cloud API works: accounts, webhooks, access tokens, templates, the 24-hour window and message statuses, in plain language with examples.
· 3 min readRead - WhatsApp automation
WhatsApp chatbot vs WhatsApp automation: what is the difference?
A WhatsApp chatbot handles conversations; WhatsApp automation connects them to your business systems. The difference, with examples, and which you need.
· 3 min readRead - Queue management
How a WhatsApp queue management system works
How a WhatsApp token and queue system works: booking, position updates, “your turn” alerts, the software behind it and the edge cases to plan for.
· 3 min readRead - WhatsApp Business Platform
WhatsApp message templates explained: categories, approval and examples
What WhatsApp message templates are, how approval works, the three categories, how variables and buttons work, and how to write templates that get approved.
· 3 min readRead
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WhatsApp is a trademark of Meta Platforms, Inc. Stack Bridge Labs is an independent software company and is not affiliated with, endorsed by or sponsored by WhatsApp or Meta. Conversations, names, numbers and templates shown on this page are fictional examples.